Sometimes a good video can really give you a different perspective on music. There have been countless times I’ve seen a video for a song I probably normally would gloss over and then ended up loving it cause, subconsciously , I connect the music to the visuals. This isn’t always a mirage though. Sometimes, it’s actually a deeper look into the aesthetics of a group. A good video will sometimes help you “get” a groups mission statement.
So, here we have a video by the group SWAG TOOF. It’s just so fucking weird and awesome. Add in the beat is dope and the raps are kinda crazy in a ridiculous way and , well, here we are.
Thing is, I looked through a few of their other videos and , while I see why people fuck with these dudes, it was a case of “eh, this isn’t for my old ass”. As much as i don’t wanna admit it, I still hold on to some old school rap biases. It’s hard for me to look at the members of this group (a white dude with dreads down to his ass and a guy who looks like Stitches but soft) and be okay with that. I realize this is short sighted and unfair. More than anything, it’s just me dating myself. The old rules of authenticity no longer apply to rap music. Funny thing is, you’re reading this and probably on either side of this argument. You agree and are stuck in a similar mindset or you’re young and shaking your head at the old man. But, what can I say? A man can only try so hard to keep his tastes relevant.
That said, this particular video and song? I think it’s awesome. I can’t say if it’s cause it doesn’t show the members of if the song just works but I’m not going to question that.
So, join me in dropping all preconceived notions for just a moment and tell me what you think of this particular song.